Attract More Female Clients

Cross marketing at its essence is nothing more than joining forces with compatible companies so that everyone involved can more effectively capitalize on each others’ existing client base.

Marketing 2 Women International is pleased to introduce its new business partner matchmaking service, the Cross Marketing Circle, for busy business people who want increase their female client base.

The Cross Marketing Circle is an invitation only collaborative business event that brings together 5 – 10 complementary business people from either the same metro area or state in non-competitive fields to team up to support each others’ marketing efforts.  They engage in high powered networking while laying the foundation for a mutually beneficial local, national and or international cross marketing campaign.

Why sell to one person at a time when you can collaborate with non-competitive companies who are already catering to your target audience? Participants of the Cross Marketing Circle will work together to funnel clients to each other while sharing the time and cost of marketing together on future projects to attract new female clients.

Once a territory is selected, Marketing 2 Women International issues a one time only invitation to business people in that area.  They are given 5 business days to respond.  The spots in the Cross Marketing Circle are on a first come first serve basis.  After the reservations have been filled, the businesses will coordinate their schedules and go through an assessment process to determine the appropriate cross marketing project to showcase their businesses.

Jerrilynn B. Thomas, Founder of Marketing 2 Women International, will serve as facilitator for the Cross Marketing Circle as well as conduct the pre-event assessments.  Jerrilynn has fine tuned her business partner matchmaking skills over the past 15+ years by giving small group workshops and networking events for business people with the desire to team up to generate a buzz.

The Cross Marketing Circle is priced affordably at $40 per person. The fee covers the pre-event assessment and the event.  Companies are invited to add themselves to the waiting list if they would like to receive advance notice when a Cross Marketing Circle is forming for their area.

Attention Michigan Business Owners –  A Cross Marketing Circle is Planned Just for You

Marketing 2 Women International has selected Michigan as the first Midwest state for its Cross Marketing Circle. It’s a one time opportunity for Michigan business owners to experience the innovative business partner matchmaking service to increase their female client base.  Add yourself to the Midwest waiting list below to receive an invite.

Why Market to Women?

Women start businesses at a faster pace than men every year. They generate $3 trillion in revenue. Now add that amount to what the overall women’s market spends in the U.S. on personal products and services — $5 trillion — and you see why companies should focus their marketing dollars on attracting women in business. They need business as well as consumer products and services. In short, they control the purse strings of their businesses and households.

Add Yourself to the Waiting List

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The smartest and most economical way to thrive during and beyond the recession is by cross marketing. Cross-marketing at its essence is nothing more than joining forces with compatible companies so that everyone involved can more effectively capitalize on each others’ existing client base. To increase awareness of the benefits of forming collaborative business relationships

Since time is money, being able to shorten the amount of time it takes to prospect for collaborative business partners can mean the difference between a company making their sales quota and not being able to pay their bills. To draw attention to the benefits of cross marketing Marketing 2 Women International will be conducting virtual mixers for every region, assembling a grass roots speakers bureau to visit local business groups, providing a video and audio format for companies to share their cross marketing stories, showcasing women on the Women’s Collaborative Forum, and more.

The Details

A 90 minute mixer will be conducted for Midwest business and professional women during National Entrepreneur Week (Feb. 20 – 27) on Friday, February 26, 2010 from 2 – 3:30 PM Eastern. 20 women will have the opportunity to present a 3 minute company showcase to attract prospective cross marketing partners.

An international special guest speaker will share her insight on how to Midwest women can tap into her metropolitan women in business market. At the end of the mixer, they will be sent a slide presentation that includes everyone who participated in the mixer and will be assigned a joint marketing project. They will also receive a 30 day profile on the Women’s Collaborative Forum in honor of Women’s History Month. The cost to participate is only $20. The cost to participate is only $20.

Register today to secure your spot in the Midwest Women Partner Virtual Mixer for Midwest business and professional women.

Register NOW!

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When business owners start the process of developing their online presence, there are several things that you should keep in mind. Below is a short list of those things:

• Determine what social media tools will help you develop a solid online presence.
• Remember you don’t have to do it alone so be open to hiring a virtual assistance (VA) who specializes in social media or online presence development.
• Research your industry to see what your competitors are using to create their online presence. Then develop your own plan with similar efforts.
• Seek the advise of a mentor who understands your industry and can help guide you as you develop your online presence. Make sure that you ask for client references so that you can talk with them about how the mentor helped them be successful.
• Be bold in your efforts and don’t be afraid of the “what-ifs”. Open up your mind to the different possibility of how you can grow your online presence.

As you keep these simple points in mind, then developing your online presence should flow smoothly. As you develop your business online presence, don’t be afraid to try things that unfamiliar.  Such as implementing a social media plan to use Twitter or Facebook to advertise your business so you can connect with your target clients.

Just remember that when you use social media that “sharing” means that you should have a two-way communication going with your friends and followers. This means that you shouldn’t always “push” information out to them but that you should also comment on information that they may share. Make it a two-way dialogue which is part of what Penny Powers is communicating in the video below:

If you are looking to create a regular website where you will share your business information and brand your business, then a regular WordPress website would definitely work for you. On the other hand, if you are looking to expand your business web presence into multiple WordPress websites, then you might want to look into WordPress MU.

The biggest different between the two version is that with WordPress MU, you install once and then you can create multiple WordPress website all under the same domain name (ie., midwest.womenpartner.com, texas.womenpartner.com, womenpartner.com). Then when plugins need to be updated, when you update it on one site, it updates on the other sites. Examples of websites that have WordPress MU implemented are:

• WordPress.com
• WomenPartner.com (current website that was developed by Kim Beasley)
• University of Maine
• StarTribune.com Blogs

As you visited each of the WordPress MU websites, you might have noticed that they look just like a regular WordPress website. If you were to log into the backend of a WordPress MU website, you will also notice that you have additional options that you can set along with some that are not available due to security reasons (i.e., edit themes, edit plugins).

Although there are some options that are not available, the WordPress MU version is very powerful. There is even a plugin that will allow you to install each blog with its own domain name so that you don’t have to use the sub-domain web address for your blog that comes standard with a WordPress MU installation.

Image: Flickr and Peregrino Will Reign

Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek. — Barack Obama

The world stopped on January 20 to watch the 44th president, Barack Obama, get sworn into office. During his speech he told everyone that we need to “pick ourselves up, dust ourselves off, and begin again the work.” It is going to take all of us working together to fix this financial mess.

We have to start creating new opportunities for ourselves by effectively marketing our companies to boost our bottom-lines and outsourcing work so we can direct the flow of money into the women in business community. A lot of self-employed women have had to step up to the plate as the bread winner because their spouse has been laid off. It is more important than ever for us to cross market, engage in JVs, and form alliances.

Marketing 2 Women International and its partner companies are here to help you navigate through the recession. Contact us if we can be of service to you. Please post your introduction in the comment section.

Women Collaborating to Help Other Women Thrive Instead of Survive the Recession

Marketing 2 Women International is pleased to announce the prelaunch of Midwest Region Women Partner. Take a look around to acquaint yourself with our unique concept.

The Business and Career Reinvention 2.0 section is going to be a “work of business art”. The business relocation section will allow local business and professional to recommend the “best of” in their metropolitan area while plugging their own company.

Midwest Region Women Partner will be “manned” by a high powered team of distinguished Midwest business and professional women. Not only will they help women in their state thrive during and beyond this recession, they will serve as door openers for women from other US and global metropolitan areas who want to tap into their local women in business market by utilizing their products and services.

Women who want to step out from the crowd by engaging in outside the box cross marketing activities are invited to submit an application for Marketing 2 Women International membership.

Over the next few weeks, our center will be filled with information supplied by local magazine publishers, leaders of women’s organizations, and owners of companies whose products and services are building blocks of the Midwest’s marketing infrastructure. Please register as a user on our main blog and click the link above to subscribe to our RSS feed. We welcome your thoughts and ideas on what you would like for us to cover to truly make this center beneficial for your company.

Marketing 2 Women International is looking for seasoned Midwest business and professional women who want to become known as the #1 expert in their field in the state that can help women owned companies keep their doors open during and beyond this recession.

We are seeking companies that offer essential business products and services — Marketing, PR, Accounting, Event planning, Sales coaching, Advertising, Business development, e-Business consulting, Business coaching and Publishing for our women’s business consortium.  Involvement is limited to one person per category.

While your competition is participating in the recession by cutting staff and marketing costs, you will be able to keep your company in the spotlight by sharing the cost of marketing with other companies who want to crush their competition. You can participate in expos together; buy full page ad space in the top business and consumer magazines; send out tip post cards; conduct joint workshops; purchase cable advertising; and more.

Advertise like a BIG corporation on a tiny budget by pooling your marketing dollars with complementary companies and watch your visibility and profits grow in 2009.   You will cross market with companies in your state to expand your client base as well as with companies in other states and countries so you can grow your client base in over 200 metro women in business markets.

If you are looking for a new business association that will help you stretch your budget and market your company in 2009, click here to find out how Marketing 2 Women International can help you build a $1 million + company in spite of the economy.

Download an application

Ask how you can cross market with one or more of your business associates to reduce the cost of signing up.